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Course Information

Principles of Marketing (BAD 301)

Term: 2024-2025 Fall

Faculty

Jessica Logan
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Office Location: Science & Technology Room 231

Office Phone: 701-221-1405

Text: 701-354-3447

Schedule

Tue-Thu, 8:30 AM - 9:50 AM (8/27/2024 - 12/13/2024) Location: MAIN STECH 109

Description

This course introduces fundamental marketing principles in business and serves as a foundation for advanced courses in Marketing as well as other business/social disciplines. Topics include the marketing mix, corporate social responsibility, market segmentation, target marketing, marketing research, and social media marketing.