Promotion and Advertising (BAD 217)
Term: 2023-2024 Spring
Office Location: Science & Technology Room 231
Office Phone: 701-221-1405
Text: 701-354-3447
This is a study of how to increase customer traffic in a retail setting by using both promotion and advertising. This includes a discussion on how to utilize the elements of promotion (advertising, publicity, sales promotion, personal selling) in a coordinated way to meet organizational objectives. An emphasis will be placed on the practical applications of retail concepts.