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Course Information

Promotion and Advertising (BAD 217)

Term: 2019-2020 Spring

Faculty

Tara Lacher
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Schedule

Tue-Thu, 10:00 AM - 11:20 AM (1/13/2020 - 5/8/2020) Location: MAIN SCITC 118

Description

This is a study of how to increase customer traffic in a retail setting by using both promotion and advertising. This includes a discussion on how to utilize the elements of promotion (advertising, publicity, sales promotion, personal selling) in a coordinated way to meet organizational objectives. An emphasis will be placed on the practical applications of retail concepts.