Principles of Marketing (BAD 301)
Term: 2025-2026 Spring
Office Location: Science & Technology Business Department Suite Office 010
Office Phone: 701-221-1405
Text: 701-354-3447
Tue-Thu, 10:00 AM - 11:50 AM (1/13/2026 - 5/4/2026) Location: MAIN STECH 109
This course introduces fundamental marketing principles in business and serves as a foundation for advanced courses in Marketing as well as other business/social disciplines. Topics include the marketing mix, corporate social responsibility, market segmentation, target marketing, marketing research, and social media marketing.