Principles of Marketing (BAD 301)
Term: 2024-2025 Spring
Office Location: Science & Technology Business Department Suite Office 010
Office Phone: 701-221-1405
Text: 701-354-3447
This course introduces fundamental marketing principles in business and serves as a foundation for advanced courses in Marketing as well as other business/social disciplines. Topics include the marketing mix, corporate social responsibility, market segmentation, target marketing, marketing research, and social media marketing.