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Course Information

E-Marketing (BAD 235)

Term: 2014-2015 Fall

Description

This course examines the fundamental principles associated with the strategic adoption, implementation, use and evaluation of the internet in organizations. It is designed to develop the skills and knowledge to promote and conduct business on the Internet with a practical, hands-on approach. In addition, you will gain the business insight and the practical technology skills that are essential for competing and succeeding in the rapidly expanding world of e-business. (Summer, Fall, Spring)